Automotive
Performance media for automotive. Every lead traced back to what drove it.
Attribution infrastructure that connects automotive media to showroom visits, test drives, and vehicle sales. Not just form fills and phone calls that don't reconcile against actual closed deals.
The Attribution Challenge
Automotive attribution is where the gap between digital leads and closed sales is widest.
The automotive customer journey is long. A prospect sees a video ad. Weeks later they search the model. They call the dealership. They come in for a test drive. They buy. Or they don't.
Most automotive attribution captures the form fill or the call. It rarely closes the loop against the vehicle sale. Atrilyx connects automotive media to sales outcomes, matching every attributed lead against CRM and DMS data so every media dollar is measured against closed deals, not just leads.
What We Run
- Paid Search — model and intent keyword capture
- Paid Social — awareness, model interest, and retargeting
- Programmatic — in-market shopper targeting with attribution to dealership visit and sale
- CTV + OTT — brand and model awareness tied to downstream sales attribution
- Phone Call Attribution — every dealership call attributed and analyzed for conversion signals
- SEO + AI Search Optimization — visibility for model comparison and local dealership search
Proof
BMW of Brooklyn — Automotive
Atrilyx separated genuine buyer intent from the soft signals most automotive reporting counts as leads. Approximately 4,900 attributed lead actions over the trailing twelve months, including inbound calls, form submissions, and digital-retailing submissions, at approximately $32 per attributed lead. Every lead traced to the campaign that drove it. Budget follows real buyers, not page view counts.
Common Questions
Why does automotive attribution break at the showroom door?
Automotive attribution breaks at the showroom door because the conversion event that matters — a vehicle purchase — happens offline, and most digital attribution platforms have no mechanism to connect an in-showroom sale back to the digital campaigns that drove the customer there.
What is DMS reconciliation in automotive attribution?
DMS reconciliation — dealer management system reconciliation — is the process of matching digital marketing attribution data against actual vehicle sales recorded in the dealership's operating system. It connects the CRM-level outcome — a specific VIN sold, at a specific gross profit — back to the digital campaigns that drove that customer to the showroom.
Why do car buyer journeys require longer attribution windows?
Car buyers average over 24 touchpoints across multiple weeks before purchasing. A 30-day attribution window captures only part of this journey. Atrilyx tracks the full car buyer journey across weeks, connecting early model awareness exposure to showroom visit and purchase events.