Perspectives
Operator thinking on performance, attribution, and the future of media.
Ideas and analysis from the Ai Media Group team on attribution, paid media, AI, and the measurement problems most agencies avoid discussing.
What You’ll Find Here
Performance marketing generates a lot of content. Most of it tells you what to do. Less of it explains why the underlying measurement is broken, what that costs you, and how operators are actually solving it.
That’s what Perspectives exists to explore.
From the Founder
Sergio Alvarez contributes regularly to Fast Company, Entrepreneur, and Forbes on attribution, performance marketing, and modern media measurement.
Articles publishing soon.