Education
Enrollment marketing built around attribution truth.
Performance media and attribution infrastructure that connects education marketing to enrolled students. Not just leads, applications, or form fills that don't reconcile against actual enrollment.
The Attribution Challenge
Education attribution is where vanity metrics cost the most.
Lead volume looks healthy. Applications are coming in. The CPL looks efficient. But enrollment numbers don't match the media performance picture. Leads that converted in the attribution model didn't enroll.
Atrilyx connects education media to enrollment outcomes, matching attributed conversions against CRM and enrollment data so every media dollar is measured against students who actually enrolled.
What We Run
- Paid Search — enrollment intent capture
- Paid Social — awareness and retargeting across Meta, TikTok, and LinkedIn
- Programmatic — in-market prospecting for program-specific audiences
- Phone Call Attribution — admissions calls captured, attributed, and scored
- SEO + AI Search Optimization — visibility in program and degree-specific search
- CTV + OTT — brand awareness media tied to enrollment attribution
Proof
Berkeley College — Education
153% increase in new bookings. 4K+ qualified applications. 6.6% conversion rate increase. 62% CPL decrease.
Common Questions
Why do 30-day attribution windows fail for enrollment marketing?
Enrollment decisions typically take months. A 30-day attribution window misses the majority of that journey, crediting only the touchpoints that happened in the final month before enrollment. Channels that initiated the journey — awareness campaigns, social media, programmatic — get no credit, and budget gets cut from the media that actually started the enrollment funnel.
How does Atrilyx handle attribution across long enrollment cycles?
Atrilyx tracks the full prospective student journey across months, connecting early awareness touches to enrollment conversion events using a 90-day lookback window. Every paid and organic touchpoint, every admissions call, and every open day registration is connected into a single view of what influenced the enrollment decision. Conversions reconcile against the student information system or CRM so enrollment marketing performance is measured against actual enrolled students, not inquiry form fills.
Why are admissions phone calls important in enrollment attribution?
Admissions phone calls are often the inflection point in the enrollment decision, where financial aid questions get answered and the student moves from consideration to commitment. Without call attribution, these high-value conversion events are invisible to the digital reporting layer. Atrilyx connects every admissions call to the digital journey that drove it, with AI-generated call summaries and conversion scoring.