Healthcare
Performance marketing for healthcare brands that need to know what is actually driving patient acquisition.
HIPAA-compliant attribution across paid search, paid social, programmatic, CTV + OTT, and phone call attribution, all running through Atrilyx. Every patient touchpoint reconciled. Every conversion attributed without compromising compliance.
The Attribution Challenge
Healthcare attribution is harder than most industries. Most agencies do not acknowledge that.
Patient acquisition journeys are long, fragmented, and heavily influenced by offline behavior. A patient searches for a specialist, sees a programmatic ad, calls the office, and books an appointment three weeks later. Every network claims credit. None of them reconcile against the actual appointment.
Atrilyx connects the full patient journey: every paid and organic touch, every phone call, every form fill, into one source of truth that is privacy-safe from the pixel up.
What We Run
- Paid Search — appointment and procedure intent capture
- Paid Social — HIPAA-compliant targeting across Meta, TikTok, LinkedIn
- Programmatic — condition-aware audience targeting with HIPAA-compliant data handling
- Phone Call Attribution — every inbound call transcribed, attributed, and analyzed for conversion signals
- SEO + AI Search Optimization — visibility in AI-generated health answers and organic search
- CTV + OTT — awareness media tied to downstream patient acquisition attribution
Proof
Leawood Family Care — Healthcare
Goal: 30+ leads per month for positive ROI. Result: 302 average leads per month — 907% above goal. 57% CPL decrease. 12% conversion rate increase. 8+ years running.
Common Questions
Why is healthcare attribution more complex than other industries?
Healthcare attribution is more complex because patient acquisition journeys span weeks or months, conversion events happen offline through phone calls and appointment bookings, and compliance requirements limit the data practices available for tracking. Most attribution platforms were built for e-commerce. Healthcare requires attribution infrastructure that connects long-cycle digital journeys to offline appointment outcomes while maintaining HIPAA compliance throughout the tracking layer.
What is HIPAA-compliant attribution?
HIPAA-compliant attribution captures and processes patient conversion data in ways that comply with the Health Insurance Portability and Accountability Act, which governs how protected health information can be collected, stored, and used. Atrilyx is HIPAA-compliant throughout — from pixel capture to phone call data to conversion storage — with Business Associate Agreements available.
Why does brand search inflation affect healthcare marketing budgets?
Brand search inflation is especially significant in healthcare because patients research providers over extended periods before calling. A patient who sees a programmatic awareness ad, later searches for a specialist by name, and books through brand search will typically be credited to the brand search campaign, not the programmatic impression that initiated the journey. Without attribution that connects the full patient journey, awareness channels get cut and paid search takes credit for patients it did not initiate.
How does phone call attribution work in healthcare?
In healthcare, phone call attribution connects every inbound patient inquiry to the campaign, keyword, ad, and digital journey that drove it. Dynamic number insertion assigns unique tracking numbers to different traffic sources, allowing each call to be tied back to its origin. The call is then reconciled into the same attribution layer as every digital channel — so a booked appointment is credited to the media that drove it, not just recorded as an unattributed inbound call.