Home Services
Performance media for home services. Every call, every job, every channel reconciled.
Attribution infrastructure that connects home services media to booked jobs and completed work — not just calls and form fills that don't reconcile against actual revenue.
The Attribution Challenge
Home services attribution is where call volume masks the real performance picture.
Home services businesses live and die by inbound call volume. Most digital media measurement stops at the call. What actually drove the call, whether it converted into a booked job, and what the job was worth stays invisible.
Atrilyx was built for exactly this: every inbound call captured, attributed, transcribed, and analyzed for conversion signals — then matched against job management data so every media dollar is measured against completed revenue, not call volume.
What We Run
- Paid Search — service and emergency intent capture
- Paid Social — awareness and local targeting across Meta
- Programmatic — in-market homeowner audience targeting
- Phone Call Attribution — every inbound call captured, attributed, transcribed, and scored
- Local SEO + AI Search Optimization — visibility for local service searches
- CTV + OTT — brand awareness tied to downstream call and booking attribution
Proof
Fairway Lawns — Home Services
Fairway Lawns handles approximately 74,000 inbound calls per year — a mix of new customer inquiries, existing customer service calls, and billing contacts. Atrilyx deployed AI-trained call classification to identify approximately 15,000 genuine new-customer leads, then reconciled each through a HubSpot integration connecting every call and form submission back to the campaign that drove it and forward to whether it became a customer. Approximately 5,000 new customers won in the trailing twelve months, tracked end to end.
Common Questions
Why do home services campaigns optimize toward the wrong signal?
Home services campaigns optimize toward the wrong signal when they use call volume as the primary performance metric. Call volume measures how many people called, not how many jobs were booked, at what revenue, from which campaigns. Without attribution that connects calls to booked job outcomes, media spend scales toward volume rather than revenue.
What is the difference between call volume and booked jobs in home services attribution?
Call volume is the number of inbound calls a campaign generates. Booked jobs is the number of those calls that converted into scheduled service appointments or completed work orders. A plumbing campaign might drive 200 calls but produce only 20 booked jobs while a different campaign drives 50 calls and produces 45 booked jobs. Network-reported lead counts show the first campaign as the winner. Attribution tied to booked job outcomes shows the second.
How does phone call intelligence work in home services?
Phone call intelligence uses AI to analyze the content of every inbound service call — transcribing the conversation, identifying whether the caller booked a job, scoring the quality of the inquiry, and detecting signals like price shopping, competitor comparison, or emergency urgency. Instead of knowing only that a call happened, the media team knows which calls converted into booked jobs and which campaigns are driving high-intent service inquiries.