Hospitality
Direct bookings, not OTA dependency.
Performance media and attribution infrastructure that connects hospitality marketing to direct bookings, reconciled against actual reservation data. Not what the networks reported back.
The Attribution Challenge
Hospitality attribution is where OTA dependency gets most expensive.
Online travel agents take a significant cut of every booking they drive. But most hotels, resorts, and cruise lines don't know how much of their OTA volume they could have captured through direct digital media — because they don't have attribution infrastructure that shows the full picture.
Atrilyx connects hospitality media to reservation data, matching attributed conversions against actual booking revenue so direct vs. OTA performance is visible.
What We Run
- Paid Search — direct booking intent capture
- Paid Social — awareness, inspiration, and retargeting across Meta and TikTok
- Programmatic — in-market traveler audience targeting with booking attribution
- CTV + OTT — brand media tied to direct booking attribution
- Phone Call Attribution — reservation calls attributed and reconciled against booking value
- SEO + AI Search Optimization — visibility for destination, property, and experience searches
Proof
Turtle Bay Resort — Hospitality
9:1 programmatic ROAS vs. 3:1 goal. 117% conversion rate increase. 2x internet search orders. 35% CPL decrease. Revenue matched against Order IDs.
Common Questions
Why do OTAs distort hospitality attribution?
OTAs distort hospitality attribution by inserting themselves into the booking journey at the point of conversion, capturing the commission on bookings that direct media actually drove. A traveler influenced by a hotel's paid search and programmatic campaigns who books through an OTA will be credited to the OTA. Atrilyx identifies where OTA-assisted conversions were actually initiated by direct digital media.
What is OTA dependency and how does attribution reduce it?
OTA dependency is the degree to which a hotel's bookings flow through online travel agencies, resulting in ongoing commission costs that reduce net revenue per booking. Attribution reduces OTA dependency by making the revenue contribution of direct media visible. When hotels can see that specific paid search, programmatic, and CTV campaigns are driving guests who would otherwise book through OTAs, they can invest in those channels confidently.
Why do reservation calls require specialized attribution in hospitality?
High-value hospitality reservations (group bookings, luxury packages, multi-night stays) frequently happen over the phone rather than through online booking systems. Atrilyx connects every reservation call to the digital journey that drove it, reconciling offline booking revenue into the same attribution source of truth as direct online bookings.