Real Estate
Real estate performance media. Every lead traced to what actually drove it.
Attribution infrastructure that connects real estate media to qualified buyers and closed transactions — not form fills and inquiries that don't reconcile against what actually moved through the sales process.
The Attribution Challenge
Real estate attribution is where high-value conversion gaps are most expensive.
A single real estate transaction can be worth hundreds of thousands of dollars. Which means a single misattributed conversion has outsized consequences.
Atrilyx connects real estate media to the complete buyer journey — every digital touch, every inbound call attributed and transcribed, every conversion matched against actual transaction data.
What We Run
- Paid Search — property, development, and location intent capture
- Paid Social — awareness and retargeting across Meta and Instagram
- Programmatic — in-market buyer audience targeting
- Phone Call Attribution — every inquiry call attributed, transcribed, and scored
- SEO + AI Search Optimization — visibility for property and location searches
- CTV + OTT — development brand awareness tied to inquiry attribution
Proof
Amrit Residences — Real Estate / Luxury
$8.2M+ in directly attributed condo sales in four months. 114x ROAS. Every sale matched against the media that drove it.
Common Questions
Why is lead quality more important than lead volume in real estate attribution?
Lead quality is more important than lead volume in real estate because the gap between inquiry volume and closed transactions is enormous. Optimizing against inquiry volume scales campaigns that produce unqualified browsers rather than serious buyers and sellers. Attribution tied to transaction outcomes shows which campaigns actually drive revenue.
What is transaction-cycle attribution in real estate?
Transaction-cycle attribution tracks the full buyer or seller journey from first digital touchpoint to signed contract, which can span months in residential real estate. Transaction-cycle attribution connects the media that initiated the journey to the transaction that closed it, regardless of how much time passed between them.
How does Atrilyx distinguish between high-intent and low-intent real estate leads?
Atrilyx combines call intelligence, CRM reconciliation, and behavioral attribution signals to segment real estate leads by quality. High-intent signals include multiple property page visits, direct agent contact, showing requests, and call conversations that include specific property questions, timeline discussion, or financing readiness.