Retail
Retail performance media. Attribution across the full purchase journey.
Attribution infrastructure that connects retail media to the purchases that actually drove revenue — online and in-store — not what each network claimed it drove.
The Attribution Challenge
Retail attribution is where channel credit wars cost the most.
Every retail channel claims the conversion. Paid search claims the buyer who searched for the brand. Paid social claims the customer who saw the ad. Programmatic claims the view-through. The shopper bought once. Every channel took credit.
Atrilyx reconciles retail attribution across every channel and touchpoint — connecting the full purchase journey to the actual transaction so every media dollar is measured against what actually drove the sale.
What We Run
- Paid Search — Google Shopping, Performance Max, branded and non-branded
- Paid Social — Meta, TikTok, Pinterest — from product discovery to conversion
- Programmatic — retargeting, dynamic product ads, prospecting
- CTV + OTT — brand and product awareness tied to purchase attribution
- SEO + AI Search Optimization — organic visibility for product and category searches
- Creative — product creative tested against purchase attribution data
Proof
Oscar de la Renta — Retail / Luxury Fashion
93% ROAS improvement. 8x ROAS on Google. 3.9x ROAS on paid social. 10% media increase only.
Common Questions
What is the omnichannel attribution gap in retail?
The omnichannel attribution gap is the disconnect between digital advertising activity and in-store purchase behavior that most attribution platforms were never designed to bridge. A shopper influenced by a digital campaign who purchases in-store generates a transaction that never fires a pixel, leaving the digital media that drove the store visit unrecognized.
Why does online ROAS understate digital media's contribution to retail revenue?
Online ROAS measures revenue from digital conversions divided by media spend, capturing only the online purchase fraction of what digital media drives. For omnichannel retailers with significant in-store traffic, online ROAS can represent as little as half of the actual revenue impact of digital advertising.
What is cross-channel revenue deduplication in retail?
Cross-channel revenue deduplication is the process of ensuring each conversion is counted once, across all channels and all platforms, rather than being claimed multiple times by different networks. In retail, where a customer might be touched by paid search, paid social, programmatic display, and CTV before purchasing, each platform's pixel fires and records the sale independently. Deduplication reconciles these overlapping claims into a single attributed conversion.