Travel & Tourism
Performance media for travel and tourism. Attribution from inspiration to booking.
Attribution infrastructure that connects travel media across the full journey — from early inspiration through research, consideration, and direct booking — reconciled against actual reservation value.
The Attribution Challenge
Travel attribution is where the longest customer journeys get the least credit.
The travel customer journey starts weeks or months before the booking. A traveler sees a destination video. They save an Instagram post. They research on their laptop. They compare options on their phone. They book — and the OTA takes the commission.
Atrilyx was built to reconcile long, fragmented journeys. Every touchpoint connected. Every booking matched against actual reservation data. Every channel credited for the role it actually played in moving the traveler from inspiration to purchase.
What We Run
- Paid Search — destination intent and booking capture
- Paid Social — inspiration and awareness across Meta, TikTok, Instagram
- Programmatic — in-market traveler audience targeting
- CTV + OTT — destination brand media tied to booking attribution
- Phone Call Attribution — booking inquiries attributed and reconciled against reservation value
- SEO + AI Search Optimization — visibility for destination and experience searches
Proof
Turtle Bay Resort — Hospitality / Travel
9:1 programmatic ROAS vs. 3:1 goal. 117% conversion rate increase. 2x internet search orders. Revenue matched against Order IDs.
Common Questions
Why is travel attribution so difficult to measure accurately?
Travel attribution is difficult to measure accurately because booking journeys span months, cross multiple devices and platforms, and are frequently interrupted by OTAs that insert themselves at the conversion point. Most attribution platforms see only partially — typically crediting the last touchpoint before booking rather than the channels that built the desire to travel.
What is inspiration-phase attribution and why does it matter for travel brands?
Inspiration-phase attribution is the measurement of how early-funnel media — social video, CTV, programmatic display — influences travelers who are in the dreaming and destination-consideration stage. Channels that surface destinations during the inspiration phase initiate journeys that may not convert for months. Without attribution that captures this phase, inspiration-phase media looks unproductive in last-click reporting.
What is direct booking mix and how does attribution improve it?
Direct booking mix is the percentage of a travel brand's bookings that come through direct channels rather than through OTAs and aggregators that charge commissions. Attribution improves direct booking mix by making the revenue contribution of direct media visible and defensible.