B2B / Telecom
Mediacom Business
Challenge: Connect high call volume to originating campaigns at scale and optimize against attributed signal.
Measured through Atrilyx
~25%
Attributed conversion growth YoY
~25%
CPL reduction YoY
~96%
Of conversions are inbound calls
The Work
Mediacom Business runs a high call-volume B2B media operation where approximately 96% of conversions are inbound calls. The challenge was connecting each call to the campaign that drove it at scale and optimizing against that signal rather than against unattributed volume.
Atrilyx attributed every inbound call to its origin campaign and reconciled performance into one source of truth. Approximately 25% growth in attributed conversions and approximately 25% reduction in cost per lead, on essentially flat media spend, over the trailing twelve months.