Education
Nova Southeastern University (NSU)
Challenge: Grow enrollment inquiries across a full university system, online and on-campus.
Measured through Atrilyx
87%
Inquiry growth YoY
61%
Cost per inquiry decrease YoY
6.5x+
ROAS, last fiscal year
7+
Years as agency of record
The Work
Nova Southeastern University has partnered with Ai Media Group as its digital marketing agency of record for more than seven years. What began as a pilot across three colleges now spans NSU's full program portfolio, and extends beyond higher-education recruitment into University School (K-12), the NSU Art Museum, and Athletic Ticket Sales.
Media runs against reconciled attribution, not network self-reporting. Every channel in the mix, from paid search and paid social to CTV + OTT and organic SEO, reconciles into one source of truth through Atrilyx. Atrilyx is integrated with NSU's CRM, following each prospect from inquiry through application to enrollment, so the team optimizes toward enrolled students, not just leads.
Last fiscal year, total inquiries grew 87% over the prior year, with calls and web form inquiries climbing by a similar margin, while cost per inquiry fell 61%. Return on ad spend has increased every year of the partnership, reaching 6.5x last fiscal year.