Retail / Luxury Fashion
Oscar de la Renta
Challenge: A 50% ROAS lift goal, no visibility into how channels were actually contributing.
Measured through Atrilyx
93%
ROAS improvement
8x
ROAS on Google
3.9x
ROAS on paid social
10%
Media increase only
The Work
Oscar de la Renta lacked visibility into how each channel contributed to revenue. No clear customer journey. No independent source of attribution truth. Budget decisions were being made against network-reported numbers that didn't add up.
Ai Media Group deployed Atrilyx to map the full customer journey across paid search, paid social, and display — reconciling channel contribution against actual conversion data. We restructured Meta, refocused Google, and reallocated budget based on what Atrilyx confirmed was actually driving revenue.
The result: 93% improvement in ROAS with only a 10% increase in media spend. 8x ROAS on Google. 3.9x ROAS on social lead gen campaigns.
“Ai Media has been a key partner during this time, providing clear insights into the attribution of each digital channel and stage of the funnel. They reviewed our business holistically, and made sure our digital strategies supported our larger company goals.”
Alex Bolen, CEO, Oscar de la Renta