Hospitality
Turtle Bay Resort
Challenge: Drive direct bookings away from OTA dependency.
Measured through Atrilyx
9:1
Programmatic ROAS vs. 3:1 goal
117%
Conversion rate lift
2x
Internet search orders
35%
Drop in cost per lead
The Work
A luxury resort wanting to drive direct bookings instead of paying premium fees to online travel agents.
9:1 ROAS from programmatic alone. 117% conversion rate lift. 2x internet search orders. 35% drop in cost per lead. Revenue matched against Order IDs.