Connected TV + OTT
CTV and OTT measured beyond the impression.
Connected TV and streaming inventory across every screen, run through Atrilyx so every exposure reconciles against the downstream conversions it actually influenced. Not the reach metrics the networks report back.
What We Run
Connected TV and OTT, reconciled against what it actually drove.
CTV and OTT are where brands reach audiences at scale. They're also where attribution gets most convenient: reach looks strong, and the networks are happy to take credit for conversions that closed through other channels days later.
We run CTV and OTT across streaming inventory and connected TV environments with Atrilyx underneath connecting every exposure to the downstream conversions it actually influenced.
What’s included
- Connected TV — Roku, Amazon Fire TV, Apple TV, Samsung, and other CTV environments
- OTT streaming inventory across mobile, desktop, and tablet
- CTV and OTT buying across major DSPs including The Trade Desk, DV360, and Amazon DSP
- Audience targeting and segmentation across screens
- Sequential messaging and cross-screen frequency management
- Creative versioning across screen formats and aspect ratios
- Phone call attribution tied to CTV + OTT exposure where applicable
- Cross-device attribution connecting TV exposure to onsite conversion
- Attribution reconciliation through Atrilyx as the source of truth
How We Run It
Every streaming impression held accountable to what it actually drove.
CTV and OTT budgets are easy to defend when reach is the metric. But when you reconcile streaming exposure against what actually drove the customer to convert downstream, the picture often changes.
Every campaign, every environment, every inventory source is monitored against Atrilyx attribution data. Not network-reported reach metrics. When streaming exposure is influencing downstream conversions, the data shows it. When it isn't, the budget moves.
Proof
Performance, proven against attribution truth.
Real client results, reconciled through Atrilyx.
Common Questions
Why is CTV attribution harder than digital channel attribution?
CTV attribution is harder because television viewing behavior is difficult to connect to individual identity at the device level, and because conversions from CTV exposure typically happen later through other channels (search, direct, or social) rather than through a direct click from the TV screen. Most CTV platforms report reach and frequency metrics rather than conversion attribution.
What is the difference between CTV and OTT?
CTV refers to ads served on internet-connected television screens including Roku, Amazon Fire TV, Apple TV, and Samsung smart TVs. OTT refers to over-the-top streaming content delivered via the internet, which can appear across CTV devices, mobile, desktop, and tablet. Ai Media Group manages both under a unified attribution framework through Atrilyx.
How does Atrilyx connect CTV exposure to downstream conversions?
Atrilyx connects CTV and OTT impressions to downstream conversion events (onsite visits, form fills, phone calls, and purchases) by tracking which users who were served CTV exposure later converted through other channels. This reveals the downstream revenue influence of CTV investment rather than just reporting on reach and frequency.
How does cross-screen attribution work for CTV campaigns?
Cross-screen attribution connects CTV impressions served on television screens to conversion events that happen later on mobile, desktop, or in-store. Atrilyx's identity graph enables this cross-screen connection, so a CTV impression served in the evening reconciles against a search query and purchase that happen the following day on a mobile device.