Paid Search
Intent captured. Every conversion attributed.
Paid search run through Atrilyx, so every keyword, every click, and every conversion reconciles against what actually drove the customer to convert. Not what the networks report back.
What We Run
Full-funnel paid search, built around attribution truth.
Search is where intent becomes action. It's also where attribution gets most distorted: last-click models crediting brand search for conversions that started somewhere else entirely.
We run paid search across Google and Microsoft, covering every match type, every audience layer, and every bid strategy, with Atrilyx underneath reconciling what the networks report against what actually drove the customer to convert.
What’s included
- Google Ads — Search, Shopping, Performance Max
- Microsoft Advertising — Search and Audience Network
- Keyword strategy and match type architecture
- Audience layering and remarketing
- Bid strategy and automated bidding management
- Ad copy development and testing
- Landing page alignment and conversion flow analysis
- Brand vs. non-brand segmentation
- Attribution reconciliation through Atrilyx as the source of truth
How We Run It
Search managed like it's our own budget on the line.
Every paid search account we run is treated like it's our own money. Keyword architecture, bid strategy, and budget allocation are monitored in real time, adjusted when the numbers move, and grounded in what Atrilyx is showing, not what the platforms report back.
Atrilyx detects budget pacing issues, conversion drops, and keyword-level anomalies early. The Atrilyx AI Agent watches every active search campaign in real time and learns which signals actually matter on your account, not in general. The operator stays in control. The Agent does the watching.
Proof
Performance, proven against attribution truth.
Oscar de la Renta. 93% ROAS improvement. 8x ROAS on Google. Only 10% more media.
Common Questions
Why does paid search attribution get distorted?
Paid search attribution gets distorted primarily through last-click bias and brand search inflation. Last-click models credit the final search query before a conversion, usually a branded search, even when that search was triggered by a paid social or programmatic impression that ran weeks earlier. The result is that brand search takes credit for conversions that upper-funnel channels actually initiated, and those channels get cut for a problem they did not cause.
What is brand search inflation in paid search?
Brand search inflation occurs when upper-funnel media activity (paid social, programmatic, CTV) drives demand that surfaces as branded search queries. The search campaign takes last-click credit for those conversions. Without attribution that connects the full journey, the brand search campaign looks like it is driving revenue independently when it is actually harvesting demand that other channels created. Atrilyx identifies which branded search conversions originated from upstream paid media and reclassifies them to the channels that actually initiated the journey.
How does Atrilyx change paid search optimization?
Atrilyx replaces network-reported search performance with attribution-reconciled conversion data. Instead of optimizing against what Google or Microsoft report back, every keyword, match type, and audience layer is evaluated against what actually drove the customer to convert across the full journey. Keywords that look efficient on the platform dashboard but are harvesting demand from other channels get identified. Keywords that initiate journeys and drive downstream revenue get protected.
What is the difference between Google-reported conversions and Atrilyx-attributed conversions?
Google-reported conversions use Google's own attribution model and count every conversion Google's pixel fires on. Atrilyx-attributed conversions are deduped across all channels, reconciled against the CRM, and attributed based on the full customer journey rather than Google's internal model. The two numbers will differ because Google is designed to credit Google. Atrilyx is designed to credit what actually drove the conversion.
Why does Performance Max make attribution harder?
Performance Max campaigns consolidate search, display, YouTube, Gmail, and Maps inventory into a single automated campaign that Google optimizes internally. The opacity of how Performance Max allocates spend across channels makes it difficult to know what is actually driving results. Atrilyx provides an independent view of what Performance Max is actually contributing to revenue, separate from what Google's own reporting claims.