Paid Social
Every platform claims the conversion. Atrilyx reconciles what actually drove it.
Meta (Facebook + Instagram), TikTok, LinkedIn, Snapchat, Reddit, X, and other social inventory, reconciled through Atrilyx so every conversion gets credited to what actually drove the customer to convert.
What We Run
Full-funnel social, built around attribution truth.
Social is where the customer journey often starts. It's also where attribution gets most distorted: every network running its own measurement, claiming credit for conversions that were driven by other channels.
We run paid social across Meta, TikTok, LinkedIn, Snapchat, Reddit, and X. Atrilyx reconciles what each network reports against what actually drove the customer to convert.
What’s included
- Meta — Facebook and Instagram, including Reels, Stories, and Feed
- TikTok Ads — In-Feed, TopView, and Spark Ads
- LinkedIn Ads — Sponsored Content, Message Ads, Lead Gen Forms
- Snapchat Ads
- Reddit Ads
- X (Twitter) Ads
- Audience strategy and segmentation
- Creative development and testing across formats
- Retargeting and remarketing architecture
- Cross-platform frequency management
- Attribution reconciliation through Atrilyx as the source of truth
How We Run It
Every creative, every audience, every dollar reconciled against what's actually driving performance.
Paid social moves fast. Creative fatigue, audience saturation, and shifting platform performance can change results long before a weekly report catches it.
Atrilyx reconciles what each network reports against what actually drove the customer to convert. The Atrilyx AI Agent monitors creative performance and audience-level shifts across every social platform in real time, surfacing what changed before a weekly report catches it.
Proof
Performance, proven against attribution truth.
Real client results, reconciled through Atrilyx.
Common Questions
Why does every social platform report different conversion numbers?
Every social platform runs its own attribution model with its own conversion windows, its own pixel, and its own incentive to maximize reported performance. Meta, TikTok, and LinkedIn each count the same conversion independently. The total reported across platforms routinely exceeds actual revenue by a significant margin.
What is view-through attribution and why does it inflate social performance?
View-through attribution credits a social platform for a conversion if the user saw an ad (even if they never clicked) within a defined window, typically one day. This means any customer who was served a Meta or TikTok impression and later converted through any channel can be credited to social, even if the ad had no measurable influence on the purchase decision.
How does Atrilyx reconcile paid social attribution?
Atrilyx captures every paid social touchpoint independently and reconciles it against the full customer journey, not against what each platform's pixel reports. A customer who sees a Meta ad, searches on Google, and converts through paid search gets attributed correctly across the full sequence. The Meta impression gets credit for its role in initiating the journey. The search conversion is not double-counted by both platforms.
Why do social budgets often get cut from channels that are actually working?
Social media frequently initiates customer journeys that convert later through search or direct channels. Last-click attribution models do not credit the social touchpoint that started the journey. So social looks like it is not producing conversions, budget gets cut, and upper-funnel demand dries up. Atrilyx surfaces the full journey so upper-funnel social investment gets credit for the downstream conversions it actually influenced.