SEO
Organic search, properly attributed.
SEO built on the same attribution infrastructure as every paid channel. Organic performance is measured against what actually drives conversions, not inflated organic performance metrics or misattributed brand search volume.
What We Run
SEO built around conversion truth, not traffic volume.
Most SEO programs are measured against the wrong things. Rankings go up. Traffic grows. But when you reconcile against what actually drove the customer to convert, the picture often changes. Paid media driving conversions gets credited to organic. Brand search volume gets inflated by paid activity upstream.
We run SEO differently. Every SEO program we manage runs through Atrilyx, so organic performance is reconciled against the same attribution layer as every paid channel.
What’s included
- Technical SEO — site architecture, crawlability, Core Web Vitals, indexation
- On-page optimization — content, structure, and keyword alignment
- Content strategy and development
- Link acquisition and authority development
- Brand search attribution reconciliation through Atrilyx
- Paid-to-organic conversion reclassification
- Local SEO and Google Business Profile optimization
- E-commerce SEO — product pages, category architecture, structured data
- Schema markup and structured data implementation
- Attribution reconciliation through Atrilyx as the source of truth
How We Run It
SEO measured against what it actually drives, not what it claims credit for.
Most SEO reporting is self-reinforcing. Rankings improve. Organic sessions grow. Branded conversions stack up. But without reconciling against the full attribution picture, what looks like organic performance is often paid media doing work it isn't getting credit for.
Atrilyx surfaces conversion attribution shifts early, catching paid-to-organic misattribution and brand search inflation in real time. The Atrilyx AI Agent flags those shifts as they happen — grounded in reconciled attribution data, not standalone SEO reporting.
Proof
Performance, proven against attribution truth.
Real client results, reconciled through Atrilyx.
Common Questions
Why do organic conversion numbers get inflated by paid media?
Organic conversion numbers get inflated when paid media drives demand that surfaces as branded organic search. A customer who sees a paid social ad, searches the brand name, and converts through an organic search result gets credited to organic in most analytics systems, even though paid media initiated the journey. This makes organic look more productive than it is and produces systematically wrong budget decisions in both directions.
What is paid-to-organic conversion misattribution?
Paid-to-organic conversion misattribution occurs when a conversion driven by paid media gets credited to the organic channel because the customer's last interaction before converting was an organic search. This is especially common with brand search. Atrilyx identifies these misattributed conversions and reclassifies them to the paid channels that actually initiated the journey.
How does Atrilyx change SEO measurement?
Atrilyx runs SEO through the same attribution layer as every paid channel, so organic performance is measured against what actually drove conversions rather than what the organic channel claims credit for. Conversions that appear organic but were initiated by paid media get identified and reclassified. The result is an accurate view of what organic search is genuinely driving versus what it is inheriting from paid media investment upstream.
How does SEO complement paid media in a full-funnel attribution system?
SEO and paid media operate across different parts of the customer journey and reinforce each other when attribution is properly reconciled. Paid media builds awareness and drives demand. Organic search captures that demand when users search, often for brand terms that paid media made relevant. With Atrilyx, the contribution of each channel to the full journey becomes visible.