CRM Integrations
Your CRM and your media, reconciled.
Atrilyx connects to the systems your revenue lives in — CRMs like HubSpot and Salesforce, commerce platforms like Shopify — so attributed conversions are matched against real pipeline, closed deals, and backend sales.
What It Is
The systems your revenue lives in.
Marketing attribution and sales outcomes usually live in separate systems that never fully agree. The integration layer connects them so the journey and the deal are read together.
Atrilyx connects directly to CRMs like HubSpot and Salesforce and to commerce platforms like Shopify. Behind the Atrilyx pixel sits an identity graph that connects devices, sessions, and touchpoints into one path — then reconciles that path one-to-one with the records in the systems you already run on.
What’s included
- Direct connections to CRMs like HubSpot and Salesforce
- Backend sales from commerce platforms like Shopify
- Attributed conversions matched against pipeline and closed deals
- Identity resolution across devices and sessions
- The backbone for closed-loop reporting
How It Works
How it works.
Lead and deal records are reconciled against Atrilyx attribution data, so marketing investment is read against revenue-operations outcomes rather than marketing-owned lead counts.
Atrilyx does not replace your CRM. It reconciles against it — making the system you already trust for revenue the system that grades the media.
Common Questions
Which systems does Atrilyx connect to?
Atrilyx connects to the systems your revenue actually lives in — CRMs like HubSpot and Salesforce, and commerce platforms like Shopify for backend sales data. Connecting them lets attributed conversions be matched against real pipeline, closed deals, and orders, so marketing investment is read against revenue-operations outcomes instead of marketing-owned lead metrics. It is the foundation that makes closed-loop reporting possible.
What is one-to-one CRM reconciliation?
One-to-one reconciliation means each attributed conversion is matched to a single CRM record rather than modeled or estimated in aggregate. Behind the Atrilyx pixel sits an identity graph that connects devices, sessions, and touchpoints into one path, which is then reconciled directly against the CRM record it became.
Does Atrilyx replace my CRM?
No. Atrilyx reconciles against your CRM of record — it does not replace it. The system you already trust for revenue becomes the system that grades the media, with attribution data matched against the pipeline and closed-deal records already in your CRM.