Phone Call Tracking
Every call captured, attributed, and reconciled.
For many businesses the most valuable conversion is a phone call. Every inbound call is captured as conversation data, transcribed, and tied back to the campaign, keyword, ad, and journey that drove it.
What It Is
Calls as first-class conversions.
When the conversion happens on the phone, digital-only attribution goes blind at the most important moment. Phone call tracking brings conversation data into the same attribution layer as every digital touchpoint.
AI signal detection surfaces what callers actually wanted, which calls converted, and which channels drive lead-quality conversations versus low-intent traffic.
What’s included
- Every inbound call captured and attributed to its source
- Transcription and AI signal detection on caller intent and lead quality
- Calls tied back to the campaign, keyword, ad, and journey that drove them
- Phone conversions reconciled against the CRM alongside digital
- Reconciled against Atrilyx attribution, not network-reported numbers
How It Works
How it works.
Each call is attributed to the touchpoint that drove it, transcribed, and analyzed for conversion signals, then reconciled into the attribution layer with every other touchpoint — so a caller who started on paid social and converted by phone is credited across the full sequence.
Common Questions
How does phone call attribution work?
Every inbound call is captured as conversation data and attributed to the campaign, keyword, ad, and journey that drove it. The call is transcribed and analyzed, then reconciled into the same attribution layer as every digital touchpoint — so a caller who started on paid social and converted by phone is credited across the full sequence rather than lost at the moment they picked up the phone.
What is signal detection on calls?
AI signal detection analyzes call conversation data to surface what callers actually wanted, which calls converted, and which channels drive lead-quality conversations versus low-intent traffic. That turns calls from an attribution blind spot into a measured, reconciled conversion type.
Are phone conversions counted alongside digital conversions?
Yes. Phone conversions are reconciled against the CRM and sit in the same attribution layer as digital touchpoints, so they are credited as conversion events within the full customer journey rather than tracked in a separate silo.