Programmatic
Programmatic, held to the same attribution truth as every other channel.
Display, native, audio, and video inventory run through Atrilyx, so upper-funnel exposure reconciles against the conversions it actually influenced downstream. Not attribution viewed in isolation.
What We Run
Programmatic inventory, reconciled against attribution truth.
Programmatic is where upper-funnel influence is often hardest to measure clearly. Many programmatic partners provide impression-level data that allows Atrilyx to connect exposure to the downstream actions that follow. Without that data stitched into the broader attribution journey, programmatic influence is easy to undervalue or misread.
We run programmatic across display, native, audio, and video with Atrilyx underneath connecting every impression to the customer journey it influenced. Upper-funnel exposure gets credit for the role it actually played.
What’s included
- Display — standard and rich media
- Native advertising
- Audio and podcast advertising
- Online video and pre-roll
- The Trade Desk
- Google Display & Video 360 (DV360)
- Amazon DSP
- Contextual targeting and brand safety management
- Audience segmentation and prospecting
- Retargeting and sequential messaging
- Attribution reconciliation through Atrilyx as the source of truth
How We Run It
Programmatic managed against what it actually drives, not what it claims.
Programmatic budgets are easiest to evaluate when impression-level exposure is connected to the full customer journey. A user served a programmatic impression may return later through search, direct traffic, a phone call, or retargeting. Without stitching that impression data into the attribution layer, the contribution of programmatic to downstream conversion stays invisible or gets misread.
Atrilyx stitches impression-level data from programmatic partners into the broader customer journey and reconciles exposure against downstream conversions, CRM outcomes, and revenue. Every campaign and inventory source is evaluated against what it actually influenced, not just what it served. When programmatic is driving downstream conversion behavior, the data shows it. When it isn't, the budget moves.
Proof
Performance, proven against attribution truth.
Turtle Bay Resort. 9:1 programmatic ROAS vs. a 3:1 goal. 117% conversion rate lift. 35% CPL decrease.
Common Questions
Why does programmatic require a different attribution approach?
Programmatic often influences the customer journey before the final click or conversion. A user may be served a display, native, audio, or video impression, then later return through search, direct, social, or another channel before converting. Standard channel reporting can miss that sequence. Atrilyx uses impression-level data where available to connect programmatic exposure to downstream conversion behavior and show the role programmatic actually played in the journey.
How does Atrilyx measure programmatic's contribution to revenue?
Atrilyx stitches programmatic impression data into the broader customer journey, then reconciles that exposure against downstream conversions, CRM outcomes, and revenue. This helps show whether users exposed to programmatic media later converted, which channels they returned through, and how programmatic influenced the path to conversion.
Why is impression-level tracking important in programmatic?
Impression-level tracking gives attribution systems a more complete view of exposure before a customer clicks, searches, calls, or converts. Many programmatic partners provide impression-level data, which allows Atrilyx to connect upper-funnel media exposure to the downstream actions that follow. Without that data, programmatic influence is harder to measure and easier to undervalue.
How does upper-funnel programmatic investment get justified with attribution?
Programmatic helps build awareness, consideration, and demand before the customer is ready to convert. Those conversions often happen later through search, direct traffic, phone calls, or retargeting. Atrilyx connects those downstream outcomes back to earlier programmatic exposure where the data supports it, giving upper-funnel investment credit for the role it actually played.